To get 2010 off to a good start, we hereby offer 12 reasons why P2R Associates is positioned as THE resource to integrate and manage your communications programs.
1. P2R always gives you senior-level PR counsel
2. P2R always knows your business
3. P2R always delivers quality work, the first time
4. P2R has people that can craft coherent, clear copy to cut through the clutter and reach your customers, investors, and other key audiences with a clear, unified message
5. P2R has people who know how a budget is put together and how to stay within it
6. P2R has people who know the difference between marketing, branding and public relations, our integrated communications approach results in break-through communications that are aligned with business objectives and focused on sustaining success
7. P2R has people who can put together a simple plan for getting from A to B, complete with goals and objectives, and explain it to someone else
8. P2R has people who can see how different areas of the business work together to form a systematic operation
9. P2R has people who have basic customer service skills like patience, politeness, helpfulness and common courtesy
10. P2R has people who know how to communicate clearly, collaborate on projects and manage people positively
11. P2R has people who can admit what they don’t know and seek knowledge or help for answers
12. P2R has people who can engage in intelligent discourse and discussion
About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. With special expertise in business-to-business communications, P2R has represented clients in the automotive OE, Tier 1 and aftermarket, high-tech manufacturing, construction, consulting, defense, retail, design, engineering and exhibit and event management. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results.
For more information on P2R Associates visit www.p2rassociates.com, email info@p2rassociates.com or call 1-248-348-2464
*Special nod to Amber Naslund of Altitude Branding.com – “Will the Business People Please Stand Up?
Showing posts with label reputation. Show all posts
Showing posts with label reputation. Show all posts
Tuesday, January 12, 2010
Monday, June 1, 2009
Cerion LLC Selects P2R Associates as Marketing Communications Agency of Record
LIVONIA, Mich., June 1, 2009 – P2R Associates announced that it has been selected as agency of record for Cerion, LLC of Plymouth, Michigan.
P2R will provide Cerion with a range of integrated communications, corporate positioning and strategic public relations services in support of the company’s business development and marketing initiatives.
Cerion is a privately-held American manufacturing company focused on acquiring and operating small and medium-sized precision component manufacturing operations to serve automotive and other manufacturing industries in the U.S.
“We are delighted to add Cerion to our roster of clients,” said Gordon Cole, president of P2R Associates. “Cerion is quickly building a manufacturing-oriented business focused on providing customers with world-class products and services; we share this vision and are excited to become part of their team.”
Cerion was established in late 2008 with the acquisition of Metavation, and is growing rapidly through strategic acquisitions; the company recently acquired MPI International. Cerion serves a diverse customer base in the automotive, transportation, industrial, energy, consumer and medical markets. More information will soon be available at http://www.blogger.com/www.cerionllc.com.%20
About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results. For more information, visit http://www.p2rassociates.com/.
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P2R will provide Cerion with a range of integrated communications, corporate positioning and strategic public relations services in support of the company’s business development and marketing initiatives.
Cerion is a privately-held American manufacturing company focused on acquiring and operating small and medium-sized precision component manufacturing operations to serve automotive and other manufacturing industries in the U.S.
“We are delighted to add Cerion to our roster of clients,” said Gordon Cole, president of P2R Associates. “Cerion is quickly building a manufacturing-oriented business focused on providing customers with world-class products and services; we share this vision and are excited to become part of their team.”
Cerion was established in late 2008 with the acquisition of Metavation, and is growing rapidly through strategic acquisitions; the company recently acquired MPI International. Cerion serves a diverse customer base in the automotive, transportation, industrial, energy, consumer and medical markets. More information will soon be available at http://www.blogger.com/www.cerionllc.com.%20
About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results. For more information, visit http://www.p2rassociates.com/.
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Friday, February 27, 2009
Is PUBLIC RELATIONS a Bad Word?
With so much newspeak in use for the term marketing communications, I am beginning to wonder is the term public relations is actually a “bad word.” Does it scare people off? Do people really know what public relations practitioners do? Do they care? Should they care?
Does strategic communications straddle the line between public relations and marketing? How about– integrated brand communications – closer still?
I’ve been thinking a lot about this lately and it occurs to me that a most people don’t know the difference between public relations and many other marketing terms we hear regularly. The interchangeability of terms used in today’s market is blurring the distinction, especially in the growing social media and blogging arenas.
Here is how I look at it, marketing equals sales strategy and support. Public relations equals positioning plus public relations plus professional writing plus media relations plus corporate communications plus events… virtually everything that comes between a company and its myriad audiences. Public relations then, is the integrator of the company, its brand and how that brand is communicated.
Public relations is the most credible communication vehicle to positively influence buyers and inform target constituents. It consistently provides the best return-on-investment of all communication methods. Public relations – or specifically, media relations in this example - is believable and highly credible because information is published in third party media and is written by journalists who research solid news to report. Now that is different from marketing in my book.
Back to my original question. Does the term public relations scare people off? Most people are frightened by things they don’t understand. Public relations is an unknown item, a scary term -- and scary is bad. So how do today’s public relations practitioners rectify this situation?
Well, as the phrase implies, practice. Put into practice the natural integration that effective public relations drives. Don’t be content with simply a seat at the table – bring a voice that integrates and coordinates all elements of a company’s strategic and tactical communication. Remember: public relations at its best, educates, informs and persuades. So practice, practice, practice.
Be informed - practice the art of researching pertinent information. Be articulate - practice the art of professional writing. Be knowledgeable -- know your many audiences, practice the art of good old-fashioned media relations and build effective relationships with all audiences. Be strategic – practice a strategic outlook and maintain a wholistic eye on your organization’s or client’s activities. Finally – recognize your strength. Effective public relations is integrated. It weighs all viewpoints, considers options and outcomes against long-term objectives and ensures the organization “speaks with one voice.”
Public relations alone is the natural integrator in any organization because it alone must weigh and carefully balance a company’s reputation, brand and perception across all audiences in order to move the “perception needle.”
Public relations then, is the conductor to the orchestra of a company’s total communications effort.
Does strategic communications straddle the line between public relations and marketing? How about– integrated brand communications – closer still?
I’ve been thinking a lot about this lately and it occurs to me that a most people don’t know the difference between public relations and many other marketing terms we hear regularly. The interchangeability of terms used in today’s market is blurring the distinction, especially in the growing social media and blogging arenas.
Here is how I look at it, marketing equals sales strategy and support. Public relations equals positioning plus public relations plus professional writing plus media relations plus corporate communications plus events… virtually everything that comes between a company and its myriad audiences. Public relations then, is the integrator of the company, its brand and how that brand is communicated.
Public relations is the most credible communication vehicle to positively influence buyers and inform target constituents. It consistently provides the best return-on-investment of all communication methods. Public relations – or specifically, media relations in this example - is believable and highly credible because information is published in third party media and is written by journalists who research solid news to report. Now that is different from marketing in my book.
Back to my original question. Does the term public relations scare people off? Most people are frightened by things they don’t understand. Public relations is an unknown item, a scary term -- and scary is bad. So how do today’s public relations practitioners rectify this situation?
Well, as the phrase implies, practice. Put into practice the natural integration that effective public relations drives. Don’t be content with simply a seat at the table – bring a voice that integrates and coordinates all elements of a company’s strategic and tactical communication. Remember: public relations at its best, educates, informs and persuades. So practice, practice, practice.
Be informed - practice the art of researching pertinent information. Be articulate - practice the art of professional writing. Be knowledgeable -- know your many audiences, practice the art of good old-fashioned media relations and build effective relationships with all audiences. Be strategic – practice a strategic outlook and maintain a wholistic eye on your organization’s or client’s activities. Finally – recognize your strength. Effective public relations is integrated. It weighs all viewpoints, considers options and outcomes against long-term objectives and ensures the organization “speaks with one voice.”
Public relations alone is the natural integrator in any organization because it alone must weigh and carefully balance a company’s reputation, brand and perception across all audiences in order to move the “perception needle.”
Public relations then, is the conductor to the orchestra of a company’s total communications effort.
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