Putting Perception to Reality (P2R) to Work for You

To get 2010 off to a good start, we hereby offer 12 reasons why P2R Associates is positioned as THE resource to integrate and manage your communications programs.

1. P2R always gives you senior-level PR counsel

2. P2R always knows your business

3. P2R always delivers quality work, the first time

4. P2R has people that can craft coherent, clear copy to cut through the clutter and reach your customers, investors, and other key audiences with a clear, unified message

5. P2R has people who know how a budget is put together and how to stay within it

6. P2R has people who know the difference between marketing, branding and public relations, our integrated communications approach results in break-through communications that are aligned with business objectives and focused on sustaining success

7. P2R has people who can put together a simple plan for getting from A to B, complete with goals and objectives, and explain it to someone else

8. P2R has people who can see how different areas of the business work together to form a systematic operation

9. P2R has people who have basic customer service skills like patience, politeness, helpfulness and common courtesy

10. P2R has people who know how to communicate clearly, collaborate on projects and manage people positively

11. P2R has people who can admit what they don’t know and seek knowledge or help for answers

12. P2R has people who can engage in intelligent discourse and discussion


About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. With special expertise in business-to-business communications, P2R has represented clients in the automotive OE, Tier 1 and aftermarket, high-tech manufacturing, construction, consulting, defense, retail, design, engineering and exhibit and event management. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results.

For more information on P2R Associates visit www.p2rassociates.com, email info@p2rassociates.com or call 1-248-348-2464

*Special nod to Amber Naslund of Altitude Branding.com – “Will the Business People Please Stand Up?

P2R Associates Presented with Two IABC Renaissance Awards

LIVONIA, Mich., June 23, 2009 – P2R Associates today announced it received two prestigious Renaissance Awards for its informative and engaging www.p2rassociates website redesign. The IABC Renaissance Awards are sponsored by the Detroit Chapter of the International Association of Business Communicators (IABC/Detroit).



The Renaissance Awards program recognizes excellence in communication in all functional areas including strategic communications management, corporate communications, public and media relations, marketing, writing, design, advertising and multimedia. A wide variety of Southeast Michigan corporations and agencies participated in this year’s judging.

“We are honored to be recognized for our internet work,” said Gordon Cole, president, P2R Associates. “These awards are a further confirmation of our team’s creative talent, hard work and commitment to our clients and their strategic communication goals.”

This year’s P2R winning campaigns include:
- Award of Merit - Electronic and Digital Communication
“Perception to Reality” Web Site Redesign

- Award of Merit - Interactive Media Design
“Perception to Reality” Web Site Redesign

IABC Renaissance Award entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production
companies and freelancers. Winners were selected in 20 categories spanning three communications divisions including Communications Management, Communications Skills and Communications Creative.

The Renaissance Awards are in addition to one Automotive Public Relations Council - Excellence in Automotive PR Award, two Hermes Creative Awards for web design and eight MarCom Awards presented to P2R earlier this year for a range of integrated strategic public relations and marketing communications programs, crisis communication strategies and print and broadcast publicity achievements. P2R’s industry award total this year stands at 11.

“P2R is a small, aggressive agency that produces measureable results and these awards make that point,” said Cole. “Our trademarked e³ Process™ results in break-through communications that are aligned with business objectives and focused on sustaining success,” he added. “We build on a solid foundation – efficiently and with the right tools. I’m really proud of the work our team has done.”

About IABC/Detroit
IABC/Detroit is one of the largest chapters within the International Association of Business Communicators (IABC). IABC is a global network of more than 15,000 communications professionals and the only multidisciplinary professional association dedicated to both internal and external communications. For more information about IABC/Detroit, visit Detroit.iabc.com.

About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. With special expertise in business-to-business communications, P2R has represented clients in the automotive OE, Tier 1 and aftermarket, high-tech manufacturing, construction, consulting, defense, retail, design, engineering and exhibit and event management. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results.

For more information about P2R and its e³ Evaluate, Engage, Empower™ process,
visit http://www.p2rassociates.com/.

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Cerion LLC Selects P2R Associates as Marketing Communications Agency of Record

LIVONIA, Mich., June 1, 2009 – P2R Associates announced that it has been selected as agency of record for Cerion, LLC of Plymouth, Michigan.

P2R will provide Cerion with a range of integrated communications, corporate positioning and strategic public relations services in support of the company’s business development and marketing initiatives.

Cerion is a privately-held American manufacturing company focused on acquiring and operating small and medium-sized precision component manufacturing operations to serve automotive and other manufacturing industries in the U.S.

“We are delighted to add Cerion to our roster of clients,” said Gordon Cole, president of P2R Associates. “Cerion is quickly building a manufacturing-oriented business focused on providing customers with world-class products and services; we share this vision and are excited to become part of their team.”
Cerion was established in late 2008 with the acquisition of Metavation, and is growing rapidly through strategic acquisitions; the company recently acquired MPI International. Cerion serves a diverse customer base in the automotive, transportation, industrial, energy, consumer and medical markets. More information will soon be available at http://www.blogger.com/www.cerionllc.com.%20


About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results. For more information, visit http://www.p2rassociates.com/.

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For Business, Public Relations is Becoming an Increasingly Vital Tool

How can we, as public relations practitioners, get a message across to our clients, and potential clients, that speed-to-market, reach, market intelligence stakeholder engagement and objective expertise are the essence of our DNA and more importantly, essential for business success?

Interestingly, in January Advertising Age magazine predicted that public relations/crisis communications would be among the bright spots in 2009. B2B magazine also claimed that business-to-business marketers were increasingly turning to public relations for support even as overall budgets are being reduced. Without seeing the data – we think this makes sense.

In 2005, Proctor & Gamble conducted a landmark study involving a marketing mix model for six of their brands over a one to three year period. P&G found the following:

- PR drives sales, often on a par with advertising
- PR delivers stellar ROI (275%), much greater than advertising
- PR provides a halo effect over other marketing tactics

These findings coincide with P2R’s experience, especially with respect to public relations delivering a better return on investment and providing a halo effect. Our guess is that public relations’ greater credibility is the reason. For consumers and an ever-more news hungry population, credibility seems increasingly to be the tool-of-choice for breaking through what has become a cacophony of marketing messages. Research bears this out in yet another example.

A 2006 survey of marketers conducted by The Association of National Advertisers (ANA), ranked public relations number one in terms of its overall value to the enterprise. Additionally, The Economist magazine stated, “For business, public relations is an increasingly vital marketing tool – especially as traditional forms of advertising struggle to catch consumers’ attention.”

At P2R Associates – we’re delighted to see that what many have known for a long time is becoming a growing awareness. Three major industry publications and a marketing giant all believe that public relations holds the key to helping businesses compete and succeed in these trying economic times.

It is important that agencies trust their judgment, get back to the basics, focus on their strengths, then identify what works and move forward. We need to communicate results and show both existing and prospective clients how public relations impacts business and contributes to bottom line success – however difficult it might appear to be to do so.